The numbers on Web growth are staggering. An estimated 200 million Americans, plus millions more world-wide, are connected to the Web. The Web Surfer today is not just your "techno-wizard." Your customers, regardless of income bracket, age, or formal education, are either surfing the Web today, or they will be tomorrow.

We have just begun a communications and commerce revolution that promises to be as exciting, and as altering to business and society as the teletype, telephone, and television were.

Whether you are in the business of selling products and services to consumers, or selling products and services to other businesses, your Web Site should be the newest element of your overall Marketing Strategy.