Text Message Marketing – Why SMS Marketing Should Be In Every Small Businesses Arsenal
Are you looking for more customers and more sales for your business. Do you know the #1 thing that separates a successful business from its competition. All it comes down to is “presence”, the number of people you can reach at any given moment.
In this day and age it is getting harder and harder to keep growing your business without using expensive mass marketing tactics. Average business owners like yourself have the hardest time getting your foot in the door when compared to the larger corporations. After all, it takes money to make money.
What you need is a direct line to your customers. A way to contact them anytime day or night. But how are you going to do that? Phone calls? No. Emails? Think again. Text messages? You got it!
Mobile marketing is the fastest growing means of connecting with your audience. You might think the internet is the number 1 way to communicate with your consumers. But with the 4 to 1 ratio of mobile devices to computers currently in circulation this fact is quickly becoming outdated. Compared to the 1.8 billion people surfing the internet 5.2 billion have their mobile phones with them right now!
While people may not check their emails every 10 seconds people cannot help but read their text messages right away. In fact 97% of all text messages are read within 4 minutes of being sent. With figures like that it’s very rare that your message won’t get open. Each message sent is highly targeted specifically to those looking for your services. And with response rates ranging from 10 to 70 out of every 100 texts you can bet that your business will grow as a result.
So how does it work? First, your customer opts in to your list by texting a special keyword. Your customer then receives an automated message or special offer promoting your services. But it doesn’t stop there because now you have a means of personally contacting your target audience anytime you want to inform them of great new deals and special offers. It’s like having a line of people outside your store just waiting for the right opportunity to make a purchase.
While other marketing solutions may require a substantial investment the cost of mobile marketing pales in comparison but the effects are felt almost instantly. Not only does mobile marketing promote your product or service but it builds a long lasting loyal fan base for your business. The longer you are in the loop the stronger your presence becomes. This system is so resilient that once it gains just a little momentum it doesn’t stop. Before you know it you’ve created a snowball effect of consumers tuning into your news and special offers. And it only gets more and more effective the longer you keep doing it.
With results like this it’s not long before this becomes standard practice for most businesses. So the sooner you act the more effective it will be. Get a running start on your competition. If your business has been idle or even falling behind then it’s time to start taking leaps forward with what is hands down the fastest easiest and most effective means of marketing to your customers. Contact us today to get sms marketing working for your business.